A pre-show meet and greet with community members and playwright Dominique Morisseau 

A pre-show meet and greet with community members and playwright Dominique Morisseau 

Supporting artists through audiences invested and committed to new work

Peoplmovr twice joined with Sundance in support of its audience development initiative called Sundance Tickets, which invited audiences to experience the groundbreaking work supported by the Institute’s Theatre Program. Offering free or low-cost tickets to selected shows, Tickets connected the independent work that the Program develops at its six annual laboratories with audiences at regional theaters around the country.

Challenge

To attract large audiences for single evening performances with new work by playwrights whose work and development the Institute had previously supported

Strategy

Taking our cues from the themes embedded in the plays while discovering what kind of audiences the playwrights and theaters hoped to attract, we hit the ground running and contacted organizational leaders, union and community members, institutes, museums, and more in order to build awareness and design for involvement.

Success Story: Skeleton Crew at The Atlantic Theatre Company

Steinberg Playwright Award-winner Dominique Morisseau’s third play in her Detroit trilogy told the story of a makeshift family of workers at the last exporting auto plant in the city under the possibility of foreclosure. Through strategic partnerships with the New York City Central Labor Council and the nearby NYCHA Fulton Houses development, Peoplmovr built on the ideas expressed in the play to develop an audience filled with union leaders and members, retirees, and working class people of color. Approximately 100 people attended the performance and stayed for the post-show conversation which featured Morisseau, NYCCLC, and Fulton Houses.

Success Story: Caught at The Play Company

Obie Award-winning playwright Christopher Chen’s play Caught, a mind-bending exploration of truth, art, social justice and cultural appropriation, was Peoplmovr’s second collaboration with the Institute on its Sundance Tickets Initiative. This time, in strong collaboration with Chen, Sundance, and the Play Company, we connected with arts and cultural partners serving the Asian and Asian American communities. Organizations such as Asian American Arts Alliance, Asian American Writers Group, Asian Pacific American Institute at NYU, and Museum of Chinese in America were among our partners. A standing-room-only crowd in the theater came together for the performance and stayed for the post-show conversation.