Post-show engagement with activist organizations whose missions matched that of the show. Photos by Em Watson.

Post-show engagement with activist organizations whose missions matched that of the show. Photos by Em Watson.

Coalescing an energetic and full room that “looks like NYC” for The TEAM

Challenge

The TEAM asked for Peoplmovr’s support in finding a diverse range of singers, especially younger and older performers, for a new intergenerational concert of protest songs to be performed for two nights. They also wanted to involve activist organizations in the process and connect these organizations with their audiences. The TEAM’s wish was to see a room and an audience that “looks like New York City.”

Strategy

We began with in-depth research on community organizations around the city that work with and serve youth and seniors. We contacted each of these orgs about the casting of the show, which was also the first step in a broad awareness campaign. Once casting was complete, we moved to designing unique pre and post-show engagements for a group of activist non-profits that we considered to be a great fit based on the content of the show, including Make the Road, Opening Act, Elders Share the Arts, Anti-Violence Project/Trans Women of Color, The Gathering for Justice/Justice League NYC, and Rise and Root Farm. We made a space for these orgs to meet the audience before the show and to introduce themselves formerly onstage after the show. We also made space for raising funds each night for these local organizations.

Success

Performing for two sold-out performances, The TEAM found an incredibly talented and diverse cast who performed in front of enthusiastic crowds that, indeed, looked like NYC. And each activist organization was able to connect with hundreds of new audience members who were inspired to learn more and, in many cases, signed up to volunteer and work with them.